Wednesday, June 20, 2007

Search Engine Optimization Plan for SEO

Main Search Engines Crawlers

Google Search Engine

Google Bot has spidered the index page of Google Dance Tool.

Yahoo Search Engine

Yahoo! Slurp is Yahoo!'s web-indexing robot. The Yahoo! Slurp crawler collects documents from the Web to build a searchable index for search services using the Yahoo! search engine. These documents are discovered and crawled because other web pages contain links directing to these documents.

MSN Search Engine

MSNBot is the MSN Search Web crawler that automatically crawls the Web to add information to our search index. MSNBot crawls the Web by looking for links within websites. So one of the best ways to ensure that MSNBot can find your website is to include valuable content that other sites will want to link to.

Complete guide to search engine optimization

A complete guide to search engine optimization would be book-length, and would be out of date as soon as it was published, but here are several tips for building a website with search engine optimization in mind:

1. Every page on your site must have a unique title tag, meta keywords tag, and meta description tag. It should be a sequence format as -
title /title
meta name="description" content=""
meta name="keywords" content=""
meta name="title" content=""
meta name="robots" content="index,follow"
meta name="author" CONTENT="http://www.abc.com"
meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"

you can block dynamic website pages to the indexing in the searchengines...

<%if Request.QueryString("PageNo")<>"" or Request.QueryString("psize")<>"" then%>

<%else%>

<%end if%>


2. Follow W3C recommendations for HTML document structure. Begin the body copy of your page with your keyword phrase, and repeat it as needed as the theme of the page throughout your copy. Feature your keyword phrase prominently by including it in headers and making it bold or italics.

3. Use text navigation on your site, and use the keyword phrases you have selected as the links. If you cannot use text navigation, include a footer on every page using text links.

4. Build a text site map, and link to it from every page of your site.

5. Organize your navigation according to the importance of your keyword phrases. If you break your site into many pages, link to the most important pages from every page of your site, and link to the other pages from section header pages and the site map.

6. Establish your site by submitting to the major directories, The Open Directory and the Yahoo! Directory, then build your link popularity by submitting to web directories, search engines, and requesting links from related websites.

7. Be patient. A search engine optimization project can take quite some time to work.

For Google's suggestions on search engine optimization, see Google Information for Webmasters - Webmaster Guidelines

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How to calculate Deep Linking

You wouldn't normally think of links to and from your homepage as a bad kind of link—and in most circumstances they're not. But if these are the only kinds of links you have, this can make your incoming links look a bit fabricated.

Trusted, authoritative sites typically have lots of links to their internal pages in addition to the links pointing at their homepage. There's actually a name for this: the ratio of internal links to homepage links is known as the deep link ratio—and it's calculated in the following steps:

1. Count the total number of off-site incoming links. This can easily be done using Yahoo's Site Explorer tool. For instance, the query for www.domaintools.com produced 53,856 links pointing to the overall site at the time of this writing.

2. Then do the same calculation, but restrict it to links pointing at DomainTools's homepage. That gives us 10,506 links pointing just at the homepage at the time of this writing.

3. Thus, if the site has 53,856 links overall, and 10,506 of those links are pointing at the homepage, then the remaining links must be pointing at internal pages—pages on the site other than the homepage. These are the deep links. (53,856 - 10,506 = 43,350).

So the site has 43,350 deep links.

4. To complete the picture you divide the total deep links by the total links pointing to entire site, multiplied by 100 to arrive at our deep link ratio.

43350 / 53856 = 0.804

.804 * 100 = 80.4%

So, domaintools.com's deep link ratio is approximately 80%.

In general, most high ranking sites in Google have a deep link ratio of 40% or higher. A high ratio of deep links indicates to Google there's a lot of interesting and link-worthy content spread throughout the site. It also indicates a more natural overall incoming link structure.

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