CGI
CGI stands for Common Gateway Interface. A CGI script is a small piece of software residing on the server and allows the server to receive and process data. The most popular CGI script is Form Mail which takes the data a visitor enters into a form, processes it and e-mails the result to you.
Directory
A directory is a collection of web site addresses organized into categories and each category into sub-categories. The difference between directories and search engines is that all web sites in a directory are selected by hands whereas search engines use softwares to automatically index the web pages.
DHTML
D stands for Dynamic. DHTML is a set of technologies that extend the functionality of HTML. Key components that make up DHTML include Style Sheets, Layers, Multimedia controls and Javascript.
Domain
Think of your domain as a piece of real estate you rent in the infinite cyberspace. A domain name is the address of your property. The beauty of cyberspace is you can name your own address (as long as no one has registered it before you).
Doorway Page
A doorway is a web page that is used to lead people to the target site. Doorway pages are designed to optimize search engine placement and attract visitors' attention. The problem with doorway page is the misuse by many web site owners to optimize the doorway page with keywords that are not truly relevant to the content of the target site. The use of doorway pages is viewed unfavorably by search engines.
Error 404
You will see "Error 404. File Not Found" if you type in an URL of a page that does not exist - either because it has been deleted or renamed.
Flash
A very popular format introduced by Macromedia. Flash uses vector instead of bitmap, resulting in very small file size - which is great for web use. Flash is an excellent tool for web animation and a great alternative to animated gif.
FTP
FTP stands for File Transfer Protocol. It is just a method to transfer files and the most common way to upload your web pages.
GIF
GIF stands for Graphic Interchange Format. It is the most widely used graphic format on the web. GIF supports transparency which allows creative use of irregular shape graphics over any background. GIF is limited to 256 colors so it is great for logos, icons or any graphics with flat colors. It is not so great for photographic images.
HTML
HTML stands for Hyper Text Markup Language. It is the basic language that describe the web pages. A markup language means that you start with the text of your page and "mark it up" by adding special tags around words and paragraphs. Learning HTML is relatively simple.
JAVA
Java is a programming language developed by Sun Microsystems. A Java program is written once and runs on may different computer platforms. Java programs can add huge interactive capability to a web site. However unlike HTML, programming in Java requires considerable effort.
Javascript
This has nothing to do with Java programming language. Javascript is a simpler programming language. It is designed to add functionalitiy to web pages and is included as part of a standard HTML document instead of a separate file like CGI scripts or Java applets.
JPG/JPEG
The format to use for photographic images. It stands for Joint Photographic Expert Group (the group that developed the format). JPEG does not support transparency so all JPEG images are rectangular.
PDF
It stands for Portable Document Format. It was developed by Adobe to enable a document to be viewed with the original formatting intact without having to have the original program on your computer. With a free Adobe Acrobat Reader a pdf document can be viewed on any computer platform. In addition to preserving the formatting the pdf document is also substantially smaller than the original file. These qualities make pdf a very popular choice for documents on the internet.
PNG
Another web graphic format. PNG supports millions of colors as well as transparency. This should make it an ideal format for web graphics. However uneven support of the format by major browsers has severely limited its application. PNG stands for Portable Network Graphics.
Rollover
No, it is not a command you give to your dog!. It is the most popular dynamic effect used on the web. Rollovers involves images being changed as the user places his or her mouse over the image. It requires a Javascript to do the trick.
Search Engines
Search engines use specialized softwares that take the search term you ask for and deliver a list of web pages that are deemed most relevant to what you search for. Each search engine maintains a huge database of millions of web pages.
SEO
Search Engine Optimization is the method of preparing the web pages to boost the ranking by the search engines. The words on each page are carefully prepared to ensure that the search engines will associate the page with the desired keywords.
Splash Page
Splash page is like a cover of a book. It is designed as the first page you see at a site. The "wow" factor is a key goal of the splash page; allowing the designer much more creative freedom than with the rest of the site.
URL
It stands for Uniform Resource Locator. The format of an URL is http://www.abc.com/mainpage.html . Think of it as the address of a web page.
Search Engine Optimization Checklist
1 Keywords in
tag<br /> <br /><br />This is one of the most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning.<br /><br /><br />2 Keywords in URL<br /> <br /><br />Keywords in URLs help a lot - e.g. - http://domainname.com/seo-services.html, where “SEO services” is the keyword phrase you attempt to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL.<br /> <br /><br />3 Keyword density in document text<br /> <br /><br />Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.<br /> <br /><br />4 Keywords in anchor text<br /> <br /><br />Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.<br /> <br /><br />5 Keywords in headings etc. tags)<br /> <br /><br />One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.<br /> <br /><br />6 Keywords in the beginning of a document<br /> <br /><br />Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first paragraph – for instance if you use tables, the first paragraph of text might be in the second half of the table.<br /> <br /><br /><br /><br />7 Keywords in <alt> tags<br /> <br /><br />Spiders don't read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.<br /> <br /><br /><br /><br />8 Keywords in metatags<br /> <br /><br />Less and less important, especially for Google. Yahoo! and MSN still rely on them, so if you are optimizing for Yahoo! or MSN, fill these tags properly. In any case, filling these tags properly will not hurt, so do it.<br /> <br /><br />9 Keyword proximity<br /> <br /><br />Keyword proximity measures how close in the text the keywords are. It is best if they are immediately one after the other (e.g. “dog food”), with no other words between them. For instance, if you have “dog” in the first paragraph and “food” in the third paragraph, this also counts but not as much as having the phrase “dog food” without any other words in between. Keyword proximity is applicable for keyword phrases that consist of 2 or more words.<br /> <br /><br />10 Keyword phrases<br /> <br /><br />In addition to keywords, you can optimize for keyword phrases that consist of several words – e.g. “SEO services”. It is best when the keyword phrases you optimize for are popular ones, so you can get a lot of exact matches of the search string but sometimes it makes sense to optimize for 2 or 3 separate keywords (“SEO” and “services”) than for one phrase that might occasionally get an exact match.<br /> <br /><br />11 Secondary keywords<br /> <br /><br />Optimizing for secondary keywords can be a golden mine because when everybody else is optimizing for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for the minor words. For instance, “real estate new jersey” might have thousand times less hits than “real estate” only but if you are operating in New Jersey, you will get less but considerably better targeted traffic.<br /><br /><br />12 Keyword stemming<br /> <br /><br />For English this is not so much of a factor because words that stem from the same root (e.g. dog, dogs, doggy, etc.) are considered related and if you have “dog” on your page, you will get hits for “dogs” and “doggy” as well, but for other languages keywords stemming could be an issue because different words that stem from the same root are considered as not related and you might need to optimize for all of them.<br /> <br /><br />13 Synonyms<br /> <br /><br />Optimizing for synonyms of the target keywords, in addition to the main keywords. This is good for sites in English, for which search engines are smart enough to use synonyms as well, when ranking sites but for many other languages synonyms are not taken into account, when calculating rankings and relevancy.<br /> <br /><br /><br /><br />14 Keyword Mistypes<br /> <br /><br />Spelling errors are very frequent and if you know that your target keywords have popular misspellings or alternative spellings (i.e. Christmas and Xmas), you might be tempted to optimize for them. Yes, this might get you some more traffic but having spelling mistakes on your site does not make a good impression, so you'd better don't do it, or do it only in the metatags.<br /> <br /><br />15 Keyword dilution<br /> <br /><br />When you are optimizing for an excessive amount of keywords, especially unrelated ones, this will affect the performance of all your keywords and even the major ones will be lost (diluted) in the text.<br /> <br /><br />16 Keyword stuffing<br /> <br /><br />Any artificially inflated keyword density (10% and over) is keyword stuffing and you risk getting banned from search engines.<br /> <br />Links - internal, inbound, outbound<br /><br /><br />17 Anchor text of inbound links<br /> <br /><br />As discussed in the Keywords section, this is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don't, it is still OK.<br /> <br /><br />18 Origin of inbound links<br /> <br /><br />Besides the anchor text, it is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable.<br /> <br /><br />19 Links from similar sites<br /> <br /><br />Having links from similar sites is very, very useful. It indicates that the competition is voting for you and you are popular within your topical community.<br /> <br /><br />20 Links from .edu and .gov sites<br /> <br /><br />These links are precious because .edu and .gov sites are more reputable than .com. .biz, .info, etc. domains. Additionally, such links are hard to obtain.<br /> <br /><br />21 Number of backlinks<br /> <br /><br />Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text, is there a keyword in it, how old are they, etc.<br /> <br /><br />22 Anchor text of internal links<br /> <br /><br />This also matters, though not as much as the anchor text of inbound links.<br /> <br /><br />23 Around-the-anchor text<br /> <br /><br />The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link – i.e. if the link is artificial or it naturally flows in the text.<br /> <br /><br />24 Age of inbound links<br /> <br /><br />The older, the better. Getting many new links in a short time suggests buying them.<br /> <br /><br />25 Links from directories<br /> <br /><br />Great, though it strongly depends on which directories. Being listed in DMOZ, Yahoo Directory and similar directories is a great boost for your ranking but having tons of links from PR0 directories is useless and it can even be regarded as link spamming, if you have hundreds or thousands of such links.<br /> <br /><br />26 Number of outgoing links on the page that links to you<br /> <br /><br />The fewer, the better for you because this way your link looks more important.<br /> <br /><br />27 Named anchors<br /> <br /><br />Named anchors (the target place of internal links) are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important. In the code, named anchors look like this: <A href= “#dogs”>Read about dogs</A> and “#dogs” is the named anchor.<br /> <br /><br />28 IP address of inbound link<br /> <br /><br />Google denies that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, MSN and Yahoo! may discard links from the same IPs or IP classes, so it is always better to get links from different IPs.<br /> <br /><br />29 Inbound links from link farms and other suspicious sites<br /> <br /><br />This does not affect you in any way, provided that the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you don't get penalized when such sites link to you because this is not your fault but in any case you'd better stay away from link farms and similar suspicious sites.<br /> <br /><br />30 Many outgoing links<br /> <br /><br />Google does not like pages that consists mainly of links, so you'd better keep them under 100 per page. Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse.<br /> <br /><br />31 Excessive linking, link spamming<br /> <br /><br />It is bad for your rankings, when you have many links to/from the same sites (even if it is not a cross- linking scheme or links to bad neighbors) because it suggests link buying or at least spamming. In the best case only some of the links are taken into account for SEO rankings.<br /> <br /><br />32 Outbound links to link farms and other suspicious sites<br /> <br /><br />Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa.<br /> <br /><br />33 Cross-linking<br /> <br /><br />Cross-linking occurs when site A links to site B, site B links to site C and site A links back to site A. This is the simplest example but more complex schemes are possible. Cross-linking looks like disguised reciprocal link trading and is penalized.<br /> <br /><br />34 Single pixel links<br /> <br /><br />when you have a link that is a pixel or so wide it is invisible for humans, so nobody will click on it and it is obvious that this link is an attempt to manipulate search engines.<br /> <br /><br />Metatags <br /><br /><br />35 <Description> metatag<br /> <br /><br />Metatags are becoming less and less important but if there are metatags that still matter, these are the <description> and <keywords> ones. Use the <Description> metatag to write the description of your site. Besides the fact that metatags still rock on MSN and Yahoo!, the <Description> metatag has one more advantage – it sometimes pops in the description of your site in search results.<br /><br /><br />36 <Keywords> metatag<br /> <br /><br />The <Keywords> metatag also matters, though as all metatags it gets almost no attention from Google and some attention from MSN and Yahoo! Keep the metatag reasonably long – 10 to 20 keywords at most. Don't stuff the <Keywords> tag with keywords that you don't have on the page, this is bad for your rankings.<br /> <br /><br /><br /><br />37 <Language> metatag<br /> <br /><br />If your site is language-specific, don't leave this tag empty. Search engines have more sophisticated ways of determining the language of a page than relying on the <language>metatag but they still consider it.<br /> <br /><br />38 <Refresh> metatag<br /> <br /><br />The <Refresh> metatag is one way to redirect visitors from your site to another. Only do it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors. When used for a long time, the <refresh> metatag is regarded as unethical practice and this can hurt your ratings. In any case, redirecting through 301 is much better.<br /> <br /><br />Content<br /><br /><br />39 Unique content<br /><br />Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings.<br /> <br /><br /><br /><br />40 Frequency of content change<br /> <br /><br />Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content.<br /> <br /><br />41 Keywords font size<br /> <br /><br />When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable, so therefore it is more important than the rest of the text. The same applies to headings which generally are in larger font size than the rest of the text.<br /> <br /><br />42 Keywords formatting<br /> <br /><br />Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect.<br /> <br /><br />43 Age of document<br /><br />Recent documents (or at least regularly updated ones) are favored.<br /> <br /><br />44 File size<br /> <br /><br />Generally long pages are not favored, or at least you can achieve better rankings if you have 3 short rather than 1 long page on a given topic, so split long pages into multiple smaller ones.<br /> <br /><br />45 Content separation<br /> <br /><br />From a marketing point of view content separation (based on IP, browser type, etc.) might be great but for SEO it is bad because when you have one URL and differing content, search engines get confused what the actual content of the page is.<br /> <br /><br />46 Poor coding and design<br /> <br /><br />Search engines say that they do not want poorly designed and coded sites, though there are hardly sites that are banned because of messy code or ugly images but when the design and/or coding of a site is poor, the site might not be indexable at all, so in this sense poor code and design can harm you a lot.<br /> <br /><br />47 Illegal Content<br /> <br /><br />Using other people's copyrighted content without their permission or using content that promotes legal violations can get you kicked out of search engines.<br /> <br /><br />48 Invisible text<br /> <br /><br />This is a black hat SEO practice and when spiders discover that you have text specially for them but not for humans, don't be surprised by the penalty.<br /> <br /><br />49 Duplicate content<br /> <br /><br />When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in. To a lesser degree duplicate content applies to pages that reside on other sites but obviously these cases are not always banned – i.e. article directories or mirror sites do exist and prosper.<br /> <br /><br />Visual Extras and SEO<br /><br /><br />50 Images in text<br /> <br /><br />Having a text-only site is so boring but having many images and no text is a SEO sin. Always provide in the <alt> tag a meaningful description of an image but don't stuff it with keywords or irrelevant information.<br /> <br /><br />51 Podcasts and videos<br /> <br /><br />Podcasts and videos are becoming more and more popular but as with all non-textual goodies, search engines can't read them, so if you don't have the tapescript of the podcast or the video, it is as if the podcast or movie is not there because it will not be indexed by search engines.<br /> <br /><br />52 Images instead of text links<br /> <br /><br />Using images instead of text links is bad, especially when you don't fill in the <alt> tag. But even if you fill in the <alt> tag, it is not the same as having a bold, underlined, 16-pt. link, so use images for navigation only if this is really vital for the graphic layout of your site.<br /> <br /><br />53 Frames<br /> <br /><br />Frames are very, very bad for SEO. Avoid using them unless really necessary.<br /> <br /><br />54 Flash<br /> <br /><br />Spiders don't index the content of Flash movies, so if you use Flash on your site, don't forget to give it an alternative textual description.<br /> <br /><br />55 A Flash home page<br /> <br /><br />Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide.<br /><br /><br />Domains, URLs, Web Mastery<br /><br /><br />56 Keyword-rich URLs and filenames<br /> <br /><br />A very important factor, especially for Yahoo! and MSN.<br /> <br /><br />57 Site Accessibility<br /> <br /><br />Another fundamental issue, which that is often neglected. If the site (or separate pages) is unaccessible because of broken links, 404 errors, password-protected areas and other similar reasons, then the site simply can't be indexed.<br /> <br /><br />58 Sitemap<br /> <br /><br />It is great to have a complete and up-to-date sitemap, spiders love it, no matter if it is a plain old HTML sitemap or the special Google sitemap format.<br /> <br /><br /><br />59 Site size<br /> <br /><br />Spiders love large sites, so generally it is the bigger, the better. However, big sites become user-unfriendly and difficult to navigate, so sometimes it makes sense to separate a big site into a couple of smaller ones. On the other hand, there are hardly sites that are penalized because they are 10,000+ pages, so don't split your size in pieces only because it is getting larger and larger.<br /> <br /><br />60 Site age<br /> <br /><br />Similarly to wine, older sites are respected more. The idea is that an old, established site is more trustworthy (they have been around and are here to stay) than a new site that has just poped up and might soon disappear.<br /> <br /><br />61 Site theme<br /> <br /><br />It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme.<br /> <br />62 File Location on Site<br /> <br /><br />File location is important and files that are located in the root directory or near it tend to rank better than files that are buried 5 or more levels below.<br /> <br /><br />63 Domains versus subdomains, separate domains<br /> <br /><br />Having a separate domain is better – i.e. instead of having blablabla.blogspot.com, register a separate blablabla.com domain.<br /> <br /><br />64 Top-level domains (TLDs)<br /> <br /><br />Not all TLDs are equal. There are TLDs that are better than others. For instance, the most popular TLD – .com – is much better than .ws, .biz, or .info domains but (all equal) nothing beats an old .edu or .org domain.<br /> <br /><br />65 Hyphens in URLs<br /> <br /><br />Hyphens between the words in an URL increase readability and help with SEO rankings. This applies both to hyphens in domain names and in the rest of the URL.<br /> <br /><br />66 URL length<br /> <br /><br />Generally doesn't matter but if it is a very long URL-s, this starts to look spammy, so avoid having more than 10 words in the URL (3 or 4 for the domain name itself and 6 or 7 for the rest of address is acceptable).<br /> <br /><br />67 IP address<br /> <br /><br />Could matter only for shared hosting or when a site is hosted with a free hosting provider, when the IP or the whole C-class of IP addresses is blacklisted due to spamming or other illegal practices.<br /> <br /><br />68 Adsense will boost your ranking<br /> <br /><br />Adsense is not related in any way to SEO ranking. Google will definitely not give you a ranking bonus because of hosting Adsense ads. Adsense might boost your income but this has nothing to do with your search rankings.<br /> <br /><br />69 Adwords will boost your ranking<br /> <br /><br />Similarly to Adsense, Adwords has nothing to do with your search rankings. Adwords will bring more traffic to your site but this will not affect your rankings in whatsoever way.<br /> <br /><br />70 Hosting downtime<br /> <br /><br />Hosting downtime is directly related to accessibility because if a site is frequently down, it can't be indexed. But in practice this is a factor only if your hosting provider is really unreliable and has less than 97-98% uptime.<br /> <br /><br /><br />71 Dynamic URLs<br /> <br /><br />Spiders prefer static URLs, though you will see many dynamic pages on top positions. Long dynamic URLs (over 100 characters) are really bad and in any case you'd better use a tool to rewrite dynamic URLs in something more human- and SEO-friendly.<br /> <br /><br />72 Session IDs<br /> <br /><br />This is even worse than dynamic URLs. 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style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.clixgalore.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://primaryads.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >https://123.fluxads.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://merchantzoo.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >https://www.advaliant.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >https://rextopia.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >https://checkmystats.com.au</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.cpaempire.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.netshopsaffiliates.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.cpaffiliates.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.specialtymatch.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.affiliatebot.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >https://hydramedia.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.affiliatemarketing.co.uk</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.paypopup.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.adreporting.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.affiliatewindow.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.axill.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.azoogleads.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >https://budsinc.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.bulletads.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.clickslink.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.whichaffiliate.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://searchking.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://affiliatehangout.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.coprosper.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.eadexchange.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.icommissions.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.offersquest.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.leadgenetwork.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.affiliatefuture.co.uk</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.webgains.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.linkconnector.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.incomeaccess.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.omguk.com</span><span style="font-size:100%;"><br /></span><span style="font-weight: normal;font-size:100%;" id="intelliTxt" >http://www.affiliateshop.com</span><br /></alt></alt></alt></h2></div>
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<h2 class='date-header'><span>Tuesday, June 5, 2007</span></h2>
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<a href='http://seohelps.blogspot.com/2007/06/why-site-goes-into-supplemental-index.html'>Why a site goes into the supplemental index in google</a>
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Some of the reasons why a site goes into the supplemental index of google are:<br /><br />What exactly is the Google supplemental index?<br /><br />Google indexes around 3.3 billion web pages and that’s a something huge. The search engine giant has set some parameters on the basis of which pages are crawled and indexed. Now Google has 2 web indexes, one is the main index and the other is the supplemental index. When for some reason Google feels that a particular page cannot be included in the main index, it puts it in the Supplementary Pages.<br /><br />So are the pages in the supplemental index penalized by Google?<br /><br />A big NO! Supplemental index is not an index of penalized pages, nor is a trash bin. As the search engine has to index billions of pages, they have set some quality parameters on the basis of which they include pages in the main or in the supplemental index. Many new pages go supplemental just for the reason that they don’t qualify enough to be in the main index.<br /><br />What are the reasons for supplementary pages?<br /><br />There are quite a few reasons for pages going supplemental. Those are:<br /><br />Duplicate Content: This is one of the main reasons for supplemental pages. If pages share the same content, then one of those pages will surely make it to the supplemental index. The page which will be in the main index depends on some factors like page rank, backward links etc.<br /><br />Same page Title and Description: If there are pages that have the same title and description, then many of those pages have a high chance of going supplemental. So it is always advised to keep page titles and description unique.<br /><br />Canonical Issues: If there are 2 versions of the same page, one with WWW and another without WWW then one of those pages will go supplemental. It’s better to solve any such canonical issues with a 301 redirect to avoid pages going supplemental.<br /><br />Lack of content: Give the spiders something to chew on. If a page has only images and lacks content, then most likely it will go supplemental. So you need to have a good combination of text and images on your pages to avoid the supplemental index.<br /><br />Lack of Page Rank: This is also one of the factors that lead a page to the supplemental index.<br /><br />Orphan Pages: If there are pages that are lying orphan, which means that the pages are not linked with the rest of your site, then the pages will so supplemental. So you should have a clear navigation in your site and make sure than none of your pages lie abandoned.<br /><br />Dynamic URLs: If there are too many parameters in an URL then the page has a high chance of going supplemental. Dynamic pages are never preferred by the search engines, even though Google can index those pages. It’s best to rewrite those dynamic URLs into static ones. They are far more search engine friendly than dynamic ones.<br /><br />Even after all these, pages can still go supplemental for some reasons that are known only to Google. But these reasons are the most common ones for supplemental pages.<br /><br />You don’t need to be afraid of your supplemental pages. Use solid white-hat techniques for optimizing your site and build your site for your visitors, not for the search engines. Voluntarily link out to some related authority sites on your topic, this will help to increase your site’s trust rank and overall quality score. Sites having higher Trust Rank and quality score seem to avoid the supplemental index much easily.<br /><br />At the end, I’d like to mention that even the personal site of Matt Cutts, head of Google web-spam team has some of its pages in the supplemental index and so are pages of Yahoo and MSN. So there’s not much to worry, Google will pull out your pages of the supplemental index once it finds those pages worthy enough to be in the main index. So have great content and build links from quality and related sites.<br /><br />Follow the above points and surely its going to help your site come out of the supplemental index of google.<br /><br /><b>Getting Out of Google's Supplemental Index</b>-<br /><br />Supplemental indexing is, to a degree, a matter of trust. So the first question you have to ask yourself is, Am I absolutely positive there are no other "trust" reasons why Google would toss my pages into the supplemental index? Have I done anything suspicious in the past? Has my webmaster or SEO expert done something wrong?<br /><br />Assuming the answer is NO, here are some ways to help get your pages out of the supplemental index:<br /><br />1. Eliminate the duplicate content issues on your pages. Page TITLE and meta Description tags should be unique (and meta Keywords, too, if you use it). Try to limit as much duplicate content as possible. It's okay to have a common header, footer, and site menu on your pages — as long as your pages have enough other content to offset the common stuff. It's not okay for your red widget and blue widget product pages to have the same exact product description and page content, with the exception of the color.<br /><br />2. Improve the content on the supplemental pages. As mentioned in #1, pages with little or no content are strong candidates to land in the supplemental index. That's especially true if the amount of duplicate content (header, footer, etc.) is substantially more than the non-duplicate content.<br /><br />3. Improve your site architecture. If you have pages that are 4-5 levels deep (i.e., below or away from the home page), redo that structure so the pages aren't buried like that. Make it easier for the crawler to reach all your pages.<br /><br />4. Improve your internal linking. Have a site map that includes links to all your pages. This'll help make sure pages don't get orphaned. Be sure to link to the site map from your home page so the crawlers can find it — and all those links — easily.<br /><br />5. Fix your link profile. Who you link to and who links to you impacts the level of trust Google gives you, and less trust often equals more supplemental pages.<br /><br />6. Fix your URLs. Do you really need to pass 3-4 variables in the URL? Cut down on the parameters. Keep your URLs as simple as possible.<br /><br />7. Are you a theft victim? If someone has stolen your content, it's possible Google is ranking the stolen content on the other site instead of yours. Use a service like Copyscape to check for content theft. Plagiarism Today is another good resource to learn about stopping content theft, with specific instructions for contacting the offending party/parties.<br /><br />8. If all else fails, take drastic measures. Rename/save all the supplemental pages with a new URL and link to the "new" pages somewhat prominently on your site — the site map idea mentioned above would be a good start. And then do a 301 redirect from the old URLs to the new ones. (This is obviously a lot of work if you have a lot of pages in the supplemental index.)<br /><br />9. And finally, tell Google what's going on. When you're convinced you've exhausted all of these issues, use Google's Webmaster Central to submit your URLs directly into Google's brain.<br /><br />And no matter what path you take to fix the problem, be patient. Google isn't known for quick reflexes when webmasters push to get pages back into the main index.
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“Google Bowling“, also called “reverse SEO” is a technique, based on the simple fact that there is a second way of getting on top of the Google search results: